I was a late starter when it comes to Prince, too young to get the sexual/spiritual absolutism of Purple Rain. The first album that really hooked me was 1986’s Parade, but Around The World In A Day stands out as my favourite. It was released just ten months after Purple Rain, a serious statement of intent and a good indication of how prolific he was at the time (though of course there was record company pressure to move quickly)
Prince unveiled the first release on his new Paisley Park label at an uncomfortable listening party on 21st February 1985 in the LA offices of Warner Bros attended by 15 to 20 Warners executives, plus Joni Mitchell and Prince’s father, all of whom had to sit on the floor.
Apparently the general reaction from the suits was: how the hell are we gonna sell this?
For me, ATWIAD is prime Prince, when he was tapping into jazz, psychedelia and even classical. But, perhaps surprisingly, the main musical influence is gospel. There’s no other way to describe ‘The Ladder’ and ‘Temptation’, though obviously both have elements of rock too and are very much in style of ‘Purple Rain’. Prince screams his way through these morality tales with just as much intensity as Al Green, Bob Dylan or Bobby ‘Blue’ Bland.
I also hear a lot of late-’70s Joni in the more experimental tracks such as the intense ‘Temptation’ and sublime ballad ‘Condition Of The Heart’ – he’s not scared to leave a lot of space for lengthy piano and guitar improvisations. This is the first Prince album where you can add ‘arranger’ to his list of musical gifts.
Much of Around The World In A Day actually predates Purple Rain. The title track, ‘Pop Life’, ‘Temptation’ and ‘Paisley Park’ were all recorded in early ’84, while the other songs were put together during the Purple Rain tour. While the album is credited to ‘Prince And The Revolution’, only ‘America’ and ‘The Ladder’ feature the full band. The rest is a one-man-band operation with guests here and there.
Any album which contains the classic singles ‘Paisley Park’, ‘Raspberry Beret’, ‘Pop Life’, the title track and ‘America’ definitely works. It’s well worth seeking out the 12” version of ‘America’ which runs to 21 minutes with no edits and no ‘remix’ element – just endless grooving. Only ‘Tambourine’ now sounds suspiciously like filler, despite Prince’s spirited impersonation of Sheila E’s drum style.
And we’ve got to mention Doug Henders’ sumptuous cover art. He explained the cover concept to writer Per Nilsen: ‘Most of the figures are characters in the songs, but some of the people are parts of Prince so they’re all somewhat autobiographical.’
Prince insisted on zero promotion for the album – no singles, no press or TV ads. This was totally unheard of in the mid-1980s. Even so, Around The World In A Day went to number one in the US album chart on 1st June 1985, just 20 weeks after Purple Rain had completed its 24-week run at the top. It eventually sold over three million copies in the US.
With Purple Rain, Prince had shown Warner Bros that he could mix it with the biggies – Springsteen, Hall and Oates, Madonna and Michael Jackson. But now he was battling to do things his way, beginning with Around The World In A Day.
While this stance produced arguably his best music, it also drove a wedge between him and Warners leading up to the ‘SLAVE’ debacle of 1994/1995. But it was also, thankfully, a battle he won, producing an astonishing output of work between Purple Rain and Batman which rivals any five-year run in pop history.