“‘Thriller’ made MTV. ‘Thriller’ created the home video business. ‘Thriller’ created so many things.”
John Landis
It’s hard to overestimate the cultural impact of the ‘Thriller’ video. Frequently parodied and ripped-off but still powerful, it premiered on Channel 4 and MTV 40 years ago today.
In the UK, it was shown (without any end credits) during a special late-night edition of ‘The Tube’ just before midnight on Friday 2 December 1983. I recall being allowed to stay up and watch it. It was one of the most exciting things I’d ever seen on TV, and also one of the scariest… Here’s how the special ended:
Let’s rewind to July 1983. The Police’s Synchronicity had just bumped Jackson’s Thriller album off the top of the Billboard charts. Jackson’s label Epic quickly formulated a plan to reinstate Thriller, reluctantly suggesting that its title track be released as a single (executives reportedly believed it to be a ‘novelty’ record!).
The catalyst for the groundbreaking video, which was part-financed by MTV, was Jackson phoning director John Landis in August 1983. He professed his love for Landis’s ‘An American Werewolf In London’, told him about the impending single release of ‘Thriller’ and then uttered the immortal words: ‘Can I turn into a monster?’
The rest is history. The video helped double Thriller’s album sales almost overnight, arguably broke down racial barriers in popular entertainment and helped raised the music-video format into a serious art-form. It also has to be said: it’s probably the last time Michael seemed relatively ‘normal’ (though his line ‘I’m not like other guys’ still raises a titter…).
“The only video we ever paid for was ‘Thriller’. We were playing it every hour, and announcing when it would next air. It brought people to MTV for the first time, and it made them stay and watch it again and again. Now everybody was into MTV.”
Bob Pittman, MTV executive
“When MTV started, it wanted nothing to do with Black artists. I thought, Wow, are we gonna miss out on this? But then I gave them ‘All Night Long’ after Michael had broken down the door. And from then on I was on MTV.”
Lionel Richie
“Michael Jackson had taken hold of the video form and shown everyone what you’re supposed to do with it. We all thought: Oh, OK – dancing!”
Rick Springfield
Let us know your memories of watching ‘Thriller’ for the first time.
All quotes are taken from the excellent book ‘I Want My MTV’.
Check out Anthony Marinelli’s YouTube channel for lots of great muso stuff on the making of the Thriller album.