Virgin Records, released 10th June 1985

Bought: Virgin Megastore Oxford Street, 13th July 1985 (on the morning of Live Aid)

10/10

We come to another of my absolute ’80s favourites. Cupid is also one of those rare ‘classic’ albums that, despite big sales and critical appreciation, at the time of writing is still inexplicably awaiting a re-release/remaster.

Fred Maher, Green Gartside, David Gamson

Listening again to Cupid 30 years after its release, I wonder if it sounds very dated to modern ears.

Whilst it unabashedly utilised all manner of mid-’80s technology (Fairlight, drum machines, sequencers), I don’t really ‘hear’ those elements any more.

All I hear is top-notch songwriting, intriguing and intelligent lyrics, great grooves and Green’s unique vocals.

Cupid hit me at exactly the right age; it was the soundtrack to endless summer evenings, teenage crushes, adolescent musings.

Though Scritti leader/vocalist/co-songwriter Green Gartside left behind his post-punk roots and the ‘indie’ sound of his Rough Trade debut album Songs To Remember to create this major-label debut, Cupid certainly had antecedents: Green and keyboardist/co-composer David Gamson revered the highly-syncopated R’n’B/electro of The System, Chaka Khan, ZAPP and Michael Jackson, but they added some classic pop songcraft and intricate harmony.

Rough Trade boss Geoff Travis gave Green his blessing and, coupled with manager Bob Last (who also managed Human League and ABC), Green pitched the Americans his fusion of pop and funk.

As he told WORD magazine in 2006, ‘The American labels were all tickled pink by these big NME interviews we did and that loosened their wallets. Bob and I were terribly persuasive as to why they should part with vast sums so we could make a record.’

Legendary Aretha/Chaka producer Arif Mardin came on board as did a raft of quality players such as Marcus Miller, Steve Ferrone, David (The System) Frank, Robbie Buchanan, Robert Quine and Paul Jackson Jr.

But Green apparently turned out to be more of a perfectionist than any of them: ‘It took us a great deal of time to get our bits right and my anxiety about singing was pretty acute. I would demand to sing things over and over again and I’m not sure I ever got it better than the first time.’

Cupid featured three classic singles – ‘The Word Girl’, ‘Absolute’ and ‘Wood Beez (Pray Like Aretha Franklin)’, though eventually a total of five tracks were released as A-sides.

The John Potoker remix of ‘Perfect Way’ (far superior to the album version) even became a massive hit in the States, reaching 11 on the Billboard Hot 100 and pushing worldwide sales of the album over the million mark.

While ‘Don’t Work That Hard’ and ‘Lover To Fall’ might be deemed ‘filler’, they easily transcend that label by dint of their sprightly grooves and sheer catchiness.

The beautiful ‘A Little Knowledge’ showed that Green and Gamson were on the same page as Prefab’s Paddy McAloon when it came to sumptuous, intelligent romantic ballads in the mid-’80s, and the track is a great companion piece to ‘When Love Breaks Down’.

Post-Cupid, Green and Gamson booked and then cancelled a world tour (they were apparently visited in the studio by MTV executives who told them, ‘Just think, you’ll never have to tour again!’), wrote songs for Al Jarreau and Chaka Khan, made friends with Miles (who covered ‘Perfect Way’ on Tutu), hung out with George Michael at various London nightspots, embarked on a year of press in America to cash in on the success of ‘Perfect Way’ and then reluctantly hit the studios of New York and London to record the follow-up Provision.

George and Green, London, 1986

A cursory listen to a radio station like Absolute 80s reveals the wide-reaching influence of Cupid on countless late-’80s bands: a-ha, Go West, Climie Fisher, Living In A Box, Pet Shop Boys, Bros and Aztec Camera all tried for those clinical, Swiss-watch-precision arrangements and uplifting pure pop sound, but generally lacked Gamson’s ingenious chord changes and Green’s gift for melody.

Happy birthday to a bona fide ’80s classic.