MTV @ 40: The Videos That Made MTV

By summer 1984, Frank Zappa was already decrying the MTV clichés in his ‘Be In My Video’ single (‘Pretend to be Chinese/I’ll make you wear red shoes’!).

But, away from the familiar tropes, there were trailblazing videos that set MTV on its way during the formative years. Either technically or thematically, these clips laid the groundwork right up until the end of the 1980s.

Of course they are kind of familiar, but watching them all the way through brought some interesting surprises, and even an unexpected lump in the throat area during the denouement of ‘Take On Me’…

9. Musical Youth: ‘Pass The Dutchie’ (Dir. Don Letts, released September 1982)

The first ever video shown on MTV by a Black artist. This was a huge bone of contention in MTV’s early days, not helped by their regular, disingenuous rebuttal: ‘We only play rock’n’roll’. Don Letts’ joyful film put a spanner in the works, placing the lads in front of the Houses Of Parliament, the supposed ‘postcard’ vision of London, a tribute to the influence of Black culture in the UK and a stark message to the powers that be. Letts also created a huge hit in the process, reaching #1 in the UK and #10 in the USA.

8. The Police: ‘Every Breath You Take’ (Dirs. Kevin Godley & Lol Creme, released 20 May 1983)

Strongly influenced by Gjon Mili’s 1944 short ‘Jammin’ The Blues’, this was the video that catapulted Synchronicity‘s album sales into the stratosphere and gave the band a UK and US #1. Apparently directors Godley and Creme were pretty blitzed throughout most of the filming – according to the latter, ‘The first thing we’d do when we arrived on set was roll a reefer.’ Sting was reportedly no shrinking violet either, pointing to himself and telling the directors, ‘Keep the camera on the money’!

7. ZZ Top: ‘Gimme All Your Lovin’ (Dir. Tim Newman, released August 1983)

Randy Newman’s cousin Tim helmed all of ZZ’s key videos (and Randy’s excellent ‘I Love LA’) and he masterminded this much-imitated, endlessly-rewatchable classic, giving the band a new lease of life and a lasting image as kind of ‘mythical rockers’ (apparently influenced by his reading of Joseph Campbell). But it was ZZ manager Bill Ham who laid down the law to Newman, offering two directives: ‘Use the car (Billy Gibbons’ 1933 Ford coupe) and put some girls in it.’

6. Cyndi Lauper: ‘Girls Just Want To Have Fun’ (Dir. Edd Griles, released 6 September 1983)

Cyndi’s thing was inclusivity, and she delighted in showing a woman of every race in the video. It has echoes of John Waters’ aesthetic and the early Devo and B-52s videos, but this had a whole different vibe, apparently inspired by Lauper’s love of Jacques Tati’s 1958 film ‘Mon Oncle’.

5. Michael Jackson: ‘Thriller’ (Dir. John Landis, premiered December 1983)

‘Billie Jean’ opened the door for so many Black artists but this was pure box office and a delicious comedy/horror. Famously Michael headhunted director John Landis after watching ‘An American Werewolf In London’, giving him just one brief: ‘Can I turn into a monster?’ Landis was not interested in music videos but did like the idea of making a theatrical short. The video changed the game completely, and it’s arguable whether the dance routines have ever been bettered. It premiered on MTV on 2 December 1983 and reportedly doubled Thriller’s album sales within a few weeks of its first showing. It’s still absolutely thrilling.

4. Van Halen: ‘Jump’ (Dir. Pete Angelus, released December 1983)

Of course Metal acts were starting to make waves before this, with impactful videos by Twister Sister and Def Leppard, but ‘Jump’ laid down all the future ‘live on stage’ clichés, with balls on. Hair Metal became huge after this, and MTV adored the likes of Warrant, Winger and Bon Jovi, but none could ever match this song or Diamond Dave’s natural showmanship.

3. Madonna: ‘Borderline’ (Dir. Mary Lambert, released February 1984)

Lambert had only directed one video (Tom Tom Club’s ‘As Above So Below’) before getting her dream job on this breakout Madonna single. Madonna and Lambert discussed the video’s plot for two days in the former’s minimalist bolthole on the Upper East Side with Madonna insisting there be a Hispanic influence, necessitating moving the shoot to downtown Los Angeles. This is reportedly the first video to use black-and-white footage combined with colour; Madonna’s manager Freddy DeMann supposedly went ballistic on viewing the final cut but of course it became a video cliché, gave Lambert a successful career and Madonna her breakthrough song.

2. Lionel Richie: ‘Hello’ (Dir. Bob Giraldi, released February 1984)

Apparently director/scenarist Bob Giraldi was driven half mad by Lionel’s terminal lateness onto the set. For his part, Lionel was very sceptical about the bust. Apparently he finally plucked up the courage to approach Giraldi about it: ‘Bob, that bust does not look like me.’ There was a pregnant pause. Finally, Bob said, ‘Lionel…she’s blind.’

1. A-ha: ‘Take On Me’ (Dir. Steve Barron, released September 1985)

The song had completely flopped on its original release, so WEA gave Steve Barron a blank cheque to make a memorable video and get a hit. Working alongside rotoscope animator Michael Patterson, who did 1,800 drawings for the shoot, Barron was heavily influenced by Ken Russell’s 1981 movie ‘Altered States’. Barron knew it would work when the memorable image of an animated hand reaching out of a comic book popped into his head whilst he was bored shooting a Toto video. Apparently singer Morten Harket and lead actress Bunty Bailey fell in love during filming, becoming almost inseparable. ‘By take four, they would carry on holding hands even when we’d cut,’ remembered Barron. Aided by the video, ‘Take On Me’ became the band’s only US #1.

Further reading: ‘I Want My MTV’ by Rob Tannenbaum and Craig Marks

1980s ‘Classics’ I Don’t Need To Hear Again (AKA The Bland Files)

Noel Coward famously noted the strange potency of ‘cheap’ music.

There was certainly a lot of cheap, potent music around in the 1980s.

But as the nostalgia industry has grown, so has the dossier of seemingly ‘untouchable’ ’80s pop songs, tracks that are staples of daytime radio but, to many ears, lack distinctive grooves, beguiling melodies or interesting hooks.

If you were being cruel, you might say it’s music for people who don’t really like music. And, weirdly, it mostly comes from established, experienced campaigners who have a lot of other strings to their bow. But we only ever seem to hear one or two of their songs.

Here are those overplayed tracks that always have me reaching for the ‘off’ switch but have retained a weird grip on radio programmers for over 30 years. We consign them to Room 101, here and now, never to be heard again…

Dire Straits: ‘Walk Of Life’/’Money For Nothing’

Yazz: ‘The Only Way Is Up’

King: ‘Love And Pride’

Whitney Houston: ‘I Wanna Dance With Somebody’

Tina Turner: ‘Simply The Best’

The Beautiful South: ‘Song For Whoever’

Spandau Ballet: ‘Through The Barricades’

Dream Academy: Life In A Northern Town

Anything by The Proclaimers

Anything by Texas

Chris Rea: ‘The Road To Hell’

Sade: ‘Your Love Is King’/’Smooth Operator’

Steve Winwood: ‘Higher Love’

Mike And The Mechanics: ‘The Living Years’

Anything by Fleetwood Mac

The Cars: ‘Drive’

Mental As Anything: ‘Live It Up’

Soul 2 Soul: ‘Back To Life’

Anything by U2 apart from ‘Pride (In The Name Of Love’)’ or ‘The Unforgettable Fire’

Cyndi Lauper: ‘Time After Time’

Depeche Mode: ‘Personal Jesus’

Talking Heads: ‘Road To Nowhere’

Tracy Chapman: ‘Fast Car’

Anything by Tom Petty

Simply Red: ‘Holding Back The Years’

Prince: ‘When Doves Cry’

Womack & Womack: ‘Teardrops’

Anything by Duran Duran except ‘Notorious’ or ‘Skin Trade’

Anything by Bon Jovi

Culture Club: ‘Karma Chameleon’

Anything by Pet Shop Boys except ‘Suburbia’

Spitting Image: We’re Scared Of Bob

In the ’80s, there was no shortage of pop coverage to inspire conversation in the playground, whether it was Boy George’s first appearance on ‘Top Of The Pops’, Michael Jackson’s ‘Thriller’ video or Matt Bianco being verbally abused live on children’s TV.

Of course it really helped that there were only four terrestrial channels to choose from, breeding a feeling of community and sense of occasion.

But one TV show absolutely guaranteed to get the creative juices flowing and rescue many a depressing Sunday evening was ‘Spitting Image’.

Just a cursory look at a show from its mid-’80s peak leaves one stunned at the craftsmanship and production values on offer, especially as they only had a few days to write, build and shoot each episode.

There were some good musical spoofs too, composed by Philip Pope, fresh from UK comedy classic ‘Not The Nine O’Clock News’ and his parody band The Hee Bee Gee Bees, who even managed a few hits in the early ’80s. 

‘Spitting Image’ also featured some memorable Phil Collins, ZZ Top and Madonna skits, and they even managed to rope Sting in to re-sing this.

But ‘We’re Scared Of Bob’ is full of surprises and surely the best spoof. Its sheer potency is still a shock to the system. You also suspect that Sir Gandalf was watching, so unmissable was the programme in the mid-’80s.

Why isn’t there anything like this around now? Oh, lack of money and talent, probably. A show like ‘Spitting Image’ also highlights the paucity of genuinely interesting musical (and public) figures these days.