Prince’s Sign O’ The Times: 30 Years Old Today

Paisley Park/Warner Bros, released 30th March 1987

Album chart position: #6 (US), #4 (UK)

Singles released: ‘Sign O’ The Times’ (#3 US, #10 UK)
‘If I Was Your Girlfriend’ (#67 US, #20 UK)
‘U Got The Look’ (#2 US, #11 UK)
‘I Could Never Take The Place Of Your Man’ (#10 US, #29 UK)

At the time of Sign O’ The Times’ release, the general critical consensus seemed to be that it was a great double album but, shorn of a few tracks, would have made a sensational single album. But what the press probably didn’t know was that Prince had actually intended to release a triple album!

He believed the three-record set Crystal Ball would have been be a huge artistic statement after a relatively disappointing 1986, but the idea scared the hell out of Warner Bros and also his manager Bob Cavallo. Prince was reluctantly forced to back down.

The tracks intended for Crystal Ball but later abandoned for Sign O’ The Times were ‘Rebirth Of The Flesh’, ‘Rockhard In A Funky Place’, ‘The Ball’, ‘Joy In Repetition’, ‘Shockadelica’, and ‘Good Love’ (all hoovered up from two other aborted album projects, Dream Factory and Camille). But even after Prince removed these, he was still left with a 16-track double album, a brilliant mix of the sacred and profane, and a record which many fans (me included) believe was his finest hour.

I can still remember first hearing the title track. It was recorded on 15th July 1986 in a single ten-hour session at LA’s Sunset Sound. Prince was experimenting with a new piece of kit – the Fairlight sampler/synth – but characteristically made the technology swing in a way that no other artist could. The track also demonstrates his love of space; it’s essentially just a minimalist blues featuring a three-note melody line, some sampled drums/bass and a bit of electric guitar. Listening again on the day after the Westminster terror attack of 23rd March, the song’s lyric also seems as relevant now as it was in 1987:

Hurricane Annie ripped the ceiling of a church and killed everyone inside
You turn on the telly and every other story is tellin’ you somebody died
Sister killed her baby cos she couldn’t afford to feed it
And we’re sending people to the moon
In September my cousin tried reefer for the very first time
Now he’s doing horse, it’s June

It’s silly, no?
When a rocket ship explodes
And everybody still wants to fly
Some say a man ain’t happy
Until a man truly dies

‘Play In The Sunshine’ and ‘Housequake’ are pure party-time – it’s scarcely believable that Prince alone could generate such a raucous studio atmosphere with only Susannah Melvoin’s backing vocals, a few ‘party’ guests and Eric Leeds’ sax for company. The latter also represents his first recorded attempt at hip-hop (unless you count the brief ‘rap’ in ‘Girls & Boys’), typically supplying something usually missing from the genre: humour.

‘The Ballad Of Dorothy Parker’, recorded in Prince’s Minneapolis home studio on 15th March 1986, may be his most psychedelic recording, the soundtrack to a dream with seemingly-spontaneous musical moments that no one else could have created. He demonstrates his mastery with the LM-1 drum machine and, vocally, sets up a novel ‘Greek chorus’ effect.

‘Forever In My Life’ takes a melody line very similar in approach to Sly And The Family Stone’s ‘Everyday People’ (and maintains Sly’s key of G) but again demonstrates Prince’s remarkable sense of space and also features another extraordinary backing vocal arrangement. The heartfelt lyric was written when he believed he would settle down with fiancée Susannah Melvoin (twin sister of Wendy) – sadly it wasn’t to be.

‘It’, another bold experiment with the Fairlight, returns to the cold, sexualised world of 1999, while ‘Hot Thing’ is its flipside, a funky, James Brown-inspired one-chord romp with some great Leeds tenor sax.

‘If I Was Your Girlfriend’ (another song about Susannah/Wendy), ‘Strange Relationship’ (another big nod to Sly), ‘It’s Gonna Be A Beautiful Night’, ‘Starfish And Coffee’, ‘U Got The Look’ and ‘I Could Never Take The Place Of Your Man’ are just brilliantly performed, beautifully written pop tunes with dashes of psychedelia and soul.

According to engineer Susan Rogers, Prince was very influenced by Kate Bush’s Hounds Of Love during the recording of SOTT, the track ‘Cloudbusting’ a particular favourite. Other songs showed contemporary influences too – Quiet Storm classic ‘Adore’ was apparently Prince’s response to the popularity of Luther Vandross’s Give Me The Reason and Patti Labelle’s The Winner In You (and it also hugely influenced the neo-soul movement, particularly D’Angelo’s ballad style). ‘U Got The Look’ – the last song recorded for Sign O’ The Times on 21st Decemeber 1986 – was apparently inspired by Robert Palmer’s ‘Addicted To Love’ single.

Sign O’ The Times sold 1.8 million copies in the US, a very similar number to Parade. Some believed the slightly disappointing sales were due to the choice of ‘If I Was Your Girlfriend’ as the second single; it is strange that ‘U Got The Look’ didn’t get the nod. But if Prince’s popularity was levelling out in the States, it was growing across Europe, as we’ll explore soon.

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2 thoughts on “Prince’s Sign O’ The Times: 30 Years Old Today

  1. I remember buying the (double) cassette at WHSmiths in King’s Mall Hammersmith. An genius album. I think I also bought Fleetwood Mac’s ‘Tango in the Night’ at the same time. That was some cassette-buying decadence at the time!

    Liked by 1 person

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